Privacy Policy

At DECAY (“we”, “our” or “us”), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our website, decay.co.in.

1. Information We Collect

We collect information that helps us process your streetwear drops, manage orders and run our operations smoothly:

• Personal identification information: name, email address, phone number, billing address and shipping address.
• Transactional data: details about payments and orders. We do not store full credit/debit card details or UPI PINs; payments are handled through secure third-party gateways such as Razorpay or Cashfree.
• Technical data: IP address, browser type, device information and browsing patterns collected via cookies.

2. How We Use Your Information

We use your data for the following purposes:

• To process and fulfil your apparel orders, including Cash on Delivery (COD) or prepaid transactions.
• To send order updates, shipping notifications and customer support responses via email, SMS or WhatsApp.
• To send drop alerts, newsletters and marketing communications (you can opt out at any time).
• To screen orders for potential risk or fraudulent activity.

3. Sharing Your Information

We share your personal information with trusted third-party service providers to run our business:

• Logistics partners: courier and shipping aggregators in India, to deliver your packages safely.
• Payment gateways: to process online transactions securely.
• Platform hosting: e-commerce platforms that host our storefront.

We do not sell, trade or rent your personal data to third parties for their own marketing.

4. Data Security

We implement reasonable security practices and technical safeguards to protect your data against unauthorised access, alteration or disclosure. However, no method of transmission over the internet is 100% secure.

5. Your Rights

As an Indian resident, you have the right to access, correct or request the deletion of your personal information. To exercise these rights, contact us at support@decay.co.in.